Bath & Body Works Just Brought Back Its Most Nostalgic Scents (and They’ll Only Cost You $4.99 This Time)

Bath & Body Works is tapping into consumer nostalgia by re-releasing classic scents at an aggressive $4.99 promotional price point.

More Exclusive Insights

Exclusive

The Man Who Asked You Not to Buy His Clothes

Exclusive

The Symphony of the Thread

Exclusive

When the Industry Recalculates Its Route